Killing Marketing: Transforming Business Strategy

Explore how innovative businesses are transforming traditional marketing into a source of profit, as explained by marketing gurus Joe Pulizzi & Robert Rose.

In ‘Killing Marketing,’ authors Joe Pulizzi and Robert Rose argue that the traditional approach to marketing is outdated and inefficient. They propose a revolutionary model where marketing efforts actually generate revenue, rather than consume a portion of the budget. This book delves into case studies of businesses that have successfully implemented this strategy, turning their marketing costs into a significant profit. It’s a must-read for business leaders and marketing professionals who are ready to change their perspective on marketing and drive their businesses towards unprecedented success.